People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services.

Brand is a major factor in public choice. It can also command loyalty, and help [...]

Crowdsourcing in the design industry is a the concept of taking tasks traditionally performed by an employee or contractor, and outsourcing the work to a group of people or community in the form of an open invitation. This means that a given community or the general public are invited by a company (or individual) to [...]

Interestingly, we have had many enquiries about integrating 3D into our logo designs from people who love the photo-real finish.

Typography in illustration is a massive trend at the moment, and 3D text gives the artist another dimension to play with. The power of 3D applications provides us with a sense of realism allowing for seamless [...]