When it comes to branding, our first question has to be ‘What is the narrative behind the brand?’
The narrative of a brand is summed up in the brand mandate or mission statement: what it is that the business does; what does the brand provide those it serves, and why does it matter? Just as the [...]
The competitive element in business plays a crucial part in how a company is run. As with sport, this element is a primary driving force, but one that needs to be aligned with the values of the brand…
Sportsmanship can rightly be defined as ‘when the competitive element within an individual is subject to a [...]
Developing a brand marketing strategy which will elevate the brand above competitors is not quite as simple as it used to be…
Over-crowding in the marketplace is just one of the growing problems for new businesses trying to establish and maintain a new brand. The ever growing concentration of both traditional & online retailers is [...]
People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services.
Brand is a major factor in public choice. It can also command loyalty, and help [...]
Crowdsourcing in the design industry is a the concept of taking tasks traditionally performed by an employee or contractor, and outsourcing the work to a group of people or community in the form of an open invitation. This means that a given community or the general public are invited by a company (or individual) to [...]
Trying to work out who leads marketing trends, whilst rationalising the positive and negative effects, is a bit like asking which came first; ‘the chicken half empty’, or ‘the egg half full.’
Nonetheless, marketing trends must be ‘right’, regardless of whether they are dictating or following consumer demand, otherwise advertising would cease to be the biggest [...]
The concept of branding is to develop the expectations that are associated with the brand experience, creating the impression that this association has certain qualities or characteristics. This makes branding one of the most valuable elements in advertising, because it is the brand that conveys what is being offered in the marketplace, and which part [...]
(I wrote this article on commission from Anssi Uimomen – a graphic designer in Finland – and decided to reproduce it here on my own blog)
You don’t need to be a digital artist to be a designer. There are many good designers out there who contract the final artwork out once [...]
Branding is the entire process involved in creating a unique name and image for a product or service in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
A brand is essentially a promise. By identifying and [...]
Creative Hat are pleased to announce that we have won the competition to design Motley Health’s Brand. Part of the prize was a valuable back link from Webologist for life (or the life of Webologist), which will help us with our SEO. This is the kind of prize that [...]
