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Written By: Ferg on February 4, 2010 Comments
The Render Dress-tease

When I stated out working with 3D rendering, I thought that anti-aliasing was a lobby against monikers.

Little did I know about the mesmerising power of the render tool, and the tantalising anticipation of the smoothing bar. As anyone who works with powerful 3D applications will know, the rendering function is like a striptease in [...]

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Written By: Ferg on November 14, 2009 Comments
Crowdsourcing & Spec Work

Crowdsourcing in the design industry is a the concept of taking tasks traditionally performed by an employee or contractor, and outsourcing the work to a group of people or community in the form of an open invitation. This means that a given community or the general public are invited by a company (or individual) to [...]

Written By: Ferg on October 29, 2009 Comments
CorelDraw VS Illustrator

It is not my intention to widen the rift between users of these noble applications, but simply to air my thoughts and possibly dispel one or two myths…

I was trained on a Mac in the good old days of Macromedia, around the time when Pentiums were first released. There was no compatibility between Macs & [...]

Written By: Ferg on October 7, 2009 Comments
Trends & Sustainable Marketing

Trying to work out who leads marketing trends, whilst rationalising the positive and negative effects, is a bit like asking which came first; ‘the chicken half empty’, or ‘the egg half full.’

Nonetheless, marketing trends must be ‘right’, regardless of whether they are dictating or following consumer demand, otherwise advertising would cease to be the biggest [...]

Written By: Ferg on August 22, 2009 Comments
Corporate Jargon Syndrome

Now I’ve never been big on shoptalk of any kind, and I find that parlance can easily become a habit that is akin to swearing. Jargon is generally used by people who have a need or desire to fit in (a fine motive in itself), but like all habits, the use of jargon can spiral [...]

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Written By: Ferg on August 20, 2009 Comments
The Mighty PNG

The PNG format has many advantages over the GIF and TIFF image formats forĀ  web designers. If you’ve been using GIF’s rather than PNGs, perhaps this article will be of some help to you.

The gradual phasing out of the GIF format in mainstream development is inevitable, and will ultimately enhance everyone’s web experience, especially with [...]

Written By: Ferg on August 15, 2009 Comments
Guitar Vector Tutorial

I started to build a vector of a Gibson SG, and thought I might create an (adobe illustrator) tutorial to go with it.

Written By: Ferg on August 1, 2009 Comments
The Darwin Web Award

The WDI has suffered much bad press on account of the discrediting behaviour that abounds among the disreputable. I am grateful to one of my peers in the industry for bringing yet another item to my attention, that being; the issue of awards and related practices. One of the most astounding cases, involves a company [...]

Written By: Ferg on July 31, 2009 Comments
What is Twitter?

Despite the consistant urging of friends, Facebook didn’t really catch my interest, and when I heard about Twitter I was equally indifferent. After all, who has the time? However, I did begin to realise that Twitter was a phenomenon of some decription and decided to look deeper, especially when I noticed that credible businesses were [...]

Written By: Ferg on July 31, 2009 Comments
Brand Competition Winner

Creative Hat are pleased to announce that we have won the competition to design Motley Health’s Brand. Part of the prize was a valuable back link from Webologist for life (or the life of Webologist), which will help us with our SEO. This is the kind of prize that [...]