When it comes to branding, our first question has to be ‘What is the narrative behind the brand?’
The narrative of a brand is summed up in the brand mandate or mission statement: what it is that the business does; what does the brand provide those it serves, and why does it matter? Just as the [...]
The competitive element in business plays a crucial part in how a company is run. As with sport, this element is a primary driving force, but one that needs to be aligned with the values of the brand…
Sportsmanship can rightly be defined as ‘when the competitive element within an individual is subject to a [...]
Creative Hat were approached by One Stop Motoring Centre to design and build an e-commerce system to sell their many motoring products online. Part of the brief was to brand the company in keeping with their existing businesses. This system has bespoke custom modules and was [...]
Creative Hat are working with Sorrells Naturally to give their online shop a more elegant look. We also take care of their online promotion and SEO to make their business of selling anti-ageing products more profitable.
Creative Hat were asked to build an e-commerce site for The Cufflink Store.
The Cufflink Store sells a wide variety of cufflinks, and wanted to offer the biggest choice available online, so we were commissioned to design and build a site that would be both functional and [...]
Developing a brand marketing strategy which will elevate the brand above competitors is not quite as simple as it used to be…
Over-crowding in the marketplace is just one of the growing problems for new businesses trying to establish and maintain a new brand. The ever growing concentration of both traditional & online retailers is [...]
People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services.
Brand is a major factor in public choice. It can also command loyalty, and help [...]
…“The scale of the Global challenges that are confronting humanity in the 21st Century will require individuals, groups, and societies to fully engage their talents and potentials to co-create a sustainable future that benefits all life.” Mick Collins – Entelesyn View Site
Working from a sketch provided by client, creative Hat came up [...]
Trying to work out who leads marketing trends, whilst rationalising the positive and negative effects, is a bit like asking which came first; ‘the chicken half empty’, or ‘the egg half full.’
Nonetheless, marketing trends must be ‘right’, regardless of whether they are dictating or following consumer demand, otherwise advertising would cease to be the biggest [...]
The concept of branding is to develop the expectations that are associated with the brand experience, creating the impression that this association has certain qualities or characteristics. This makes branding one of the most valuable elements in advertising, because it is the brand that conveys what is being offered in the marketplace, and which part [...]
