Creative Hat were approached by One Stop Motoring Centre to design and build an e-commerce system to sell their many motoring products online. Part of the brief was to brand the company in keeping with their existing businesses. This system has bespoke custom modules and was [...]

Creative Hat are working with Sorrells Naturally to give their online shop a more elegant look. We also take care of their online promotion and SEO to make their business of selling anti-ageing products more profitable.

To view the site, click on the image below:

Developing a brand marketing strategy which will elevate the brand above competitors is not quite as simple as it used to be…

Over-crowding in the marketplace is just one of the growing problems for new businesses trying to establish and maintain a new brand. The ever growing concentration of both traditional & online retailers is [...]

People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services.

Brand is a major factor in public choice. It can also command loyalty, and help [...]

Trying to work out who leads marketing trends, whilst rationalising the positive and negative effects, is a bit like asking which came first; ‘the chicken half empty’, or ‘the egg half full.’

Nonetheless, marketing trends must be ‘right’, regardless of whether they are dictating or following consumer demand, otherwise advertising would cease to be the biggest [...]

(I wrote this article on commission from Anssi Uimomen – a graphic designer in Finland – and decided to reproduce it here on my own blog)

You don’t need to be a digital artist to be a designer. There are many good designers out there who contract the digital finishing out once [...]

AD Goddard sells eco friendly and safe cleaning products. Creative Hat were asked to re-brand the business and design a fresh, modern website which properly relfects the nature of the business. Despite having no SEO contract, the website is performing well in the search engines on it’s own [...]

Despite the consistant urging of friends, Facebook didn’t really catch my interest, and when I heard about Twitter I was equally indifferent. After all, who has the time? However, I did begin to realise that Twitter was a phenomenon of some decription and decided to look deeper, especially when I noticed that credible businesses were [...]