A brand identity ought to reflect and emphasise the underlying qualities that a company wishes to convey, in order to send out the correct message to prospective clients ... read more

At Creative Hat, we take the responsibility of brand identity very seriously, whether we are working with a new brand, a re-brand, or simply a logo design.

In essence, the branding process is a matter of consulting with us to formulate a brief, which is based on identifying the relevant market within a sector and understanding the company vision. The ethos of the company and quality of the service or product on offer is conveyed within the brand to attract the relevant target audience.

We work with the brand to create relevant and appropriate logo identities with a clear understanding of what the brand represents at every stage of the design process. Being aware of the objectives of the brand is consistently at the forefront of this operation until they are achieved. Once this is done, the brand is ready to be transferred across all relevant media formats; such as print, video or web. Creative Hat will advise its clients on how best to devise and frame the right project subject to available budget and desired outcomes.